MASTERCLASS:
Michael Pollan Teaches Intentional Eating

Art Direction: Lauren Fundora
Design: Heather Hardison
Animation: Morgan Pelligrino


Intro Title Sequence:

The Intro Sequence introduces the viewer to the instructor and the look and feel of the graphics package for the class. It serves almost like and animated book cover. The approach MP’s graphics package was to tie the design of the mural into the intro animation. The mural was inspired by WPA Victory Garden posters and vintage orange crate art.

 

Intro Title Sequence Styleframes

Intro Title Styleframe: 3


Lesson Title Variations:

The content of each class is broken down into lessons. These animated lesson titles are at the beginning of each new lesson and introduce the content. There are 5 title varations that are cycled throughout the class.

 


Motion Sample


Sub-Lesson Titles:

Each lesson is broken down into sections called sub-lessons. These titles introduce the content of the sub-lesson.

 

In-Class Graphics:

These animations are within the chapters and act as visual teaching aids for the instructor.